Insights
Nobi Insights · Operators · Hawthorn Senior Living
Operator review report · Sep 2025 – Aug 2026Preview

Hawthorn Senior Living.

73 communities in 22 states, 814 Google reviews in twelve months — how families rate this operator against 17,501 senior-living communities nationally.

9,551 units · AL 0 · MC 0 · IL 9,400 · top states: AZ (4), CA (6), CO (1), FL (8), GA (4)
4.57
mean Google rating
portfolio 4.32★
814
reviews, 12 months
72 communities with reviews · 1 without
90%
positive reviews
portfolio 87%
5%
negative reviews
portfolio 11%
2
confirmed falls described
1 with slow or no response
98%
reviews answered
portfolio 72%

Reviews month by month.

Reviews per month across all communities, with the month’s average rating

reviewsaverage stars
1★3★5★67Sep61Oct51Nov60Dec53Jan50Feb68Mar119Apr64May44Jun82Jul94Aug

What families praise and what they criticise.

Every review was tagged for the themes it discusses and whether each mention is positive or negative.

Share of reviews with a negative mention of each theme

Bar = this operator. Tick = the portfolio norm across 116,177 reviews. Red bars sit clearly above the norm.
this operatorabove the normportfolio norm
Management4% vs 5%Food & dining3% vs 2%Staff attitude2% vs 4%Building & amenities2% vs 2%Admissions & sales1% vs 1%Cleanliness1% vs 3%Cost & billing1% vs 2%Communication1% vs 4%Responsiveness1% vs 3%Staffing levels1% vs 3%Safety & falls1% vs 4%Activities1% vs 1%Therapy & rehab0% vs 0%Nursing & medical0% vs 3%End-of-life care0% vs 1%

Share of reviews with a negative mention — Responsiveness 1.0% vs 3.3% norm; Safety & falls 0.7% vs 3.6% norm; Staffing levels 1.0% vs 3.2% norm.

Most praised
great place for senior livingexcellent management, good food, well keptcalm and beautiful facilitymanager acknowledges staff should seek answersexcellent location, friendly staff, foodcommunity loves each other, food amazingoutstanding management; friendly residentsmother loves place, helpful staff

Strongest themes: Staff attitude (474), Building & amenities (322), Food & dining (248), Activities (245).

Most criticised
simple resident requests escalate without resolutionnasty attitudes, refused to keep informedstaff not helpful, disrespectful treatmentconflicting pricing information and rude staffmeals sometimes served coldinitial hiccups with elevators, mail boxesrooms lack complete kitchenkitchen delays menu sharing, poor practices

Community by community.

Sorted by confirmed falls, then share of negative reviews. Community names are anonymised in the preview.

CommunityLocationGoogle ★Reviews 12 moAvg ★ 12 moNegativeResponse complaintsConfirmed falls
Community A OR 4.3204.60 17% 11
Community B CA 4.8115.00 0% 01
Community C VA 4.2153.20 42% 00
Community D PA 4.494.22 40% 00
Community E ME 4.443.75 33% 00
Community F MA 4.184.00 29% 00
Community G MA 4.674.71 25% 00
Community H FL 4.764.00 25% 00
Community I GA 4.6164.19 21% 00
Community J TX 4.674.43 17% 00
Community K MA 4.364.50 17% 00
Community L CA 4.464.17 17% 00
Community M VA 4.383.38 14% 00
Community N FL 4.794.56 13% 10
Community O SC 4.6134.54 11% 00
Community P TX 4.7234.74 11% 10
Community Q NC 4.2124.50 10% 00
Community R NM 4.6244.54 10% 10
Community S NC 4.4134.69 8% 00
Community T MD 4.4134.85 8% 00
Community U CO 4.9304.70 7% 10
Community V FL 4.8174.76 7% 00
Community W GA 4.6174.88 6% 00
Community X NJ 4.9274.89 4% 00
Community Y NC 4.8274.93 0% 00
Community Z TX 4.7264.81 0% 00
Community A1 WA 4.8234.87 0% 00
Community B1 NM 4.5214.81 0% 00
Community C1 OR 4.4204.90 0% 00
Community D1 VA 4.9204.85 0% 00
Community E1 WA 4.7184.61 0% 00
Community F1 CA 4.8174.94 0% 00
Community G1 NC 4.5174.88 0% 00
Community H1 GA 4.5164.94 0% 00
Community I1 AZ 4.4164.63 0% 00
Community J1 OH 4.7155.00 0% 00
Community K1 CA 4.7154.80 0% 00
Community L1 ID 4.7124.92 0% 00
Community M1 MA 4.7124.92 0% 00
Community N1 PA 4.9124.58 0% 00
Community O1 FL 4.6114.55 0% 00
Community P1 UT 4.5115.00 0% 00
Community Q1 NC 4.8114.82 0% 00
Community R1 CA 5.0105.00 0% 00
Community S1 UT 4.3104.30 0% 00
Community T1 AZ 4.5104.80 0% 00
Community U1 AZ 4.594.11 0% 10
Community V1 TX 4.795.00 0% 00
Community W1 OR 4.795.00 0% 00
Community X1 FL 4.585.00 0% 00
Community Y1 TX 4.774.57 0% 10
Community Z1 NC 4.875.00 0% 00
Community A2 VA 4.475.00 0% 00
Community B2 NC 4.274.86 0% 00
Community C2 NC 4.675.00 0% 00
Community D2 CA 4.765.00 0% 00
Community E2 PA 4.965.00 0% 00
Community F2 GA 4.865.00 0% 00
Community G2 FL 4.664.67 0% 00
Community H2 FL 4.564.83 0% 00
Community I2 IN 4.765.00 0% 00
Community J2 OR 4.455.00 0% 00
Community K2 NC 4.454.80 0% 00
Community L2 MA 4.254.20 0% 00
Community M2 NC 4.745.00 0% 00
Community N2 AZ 4.244.00 0% 00
Community O2 MA 4.134.00 0% 00
Community P2 VA 4.734.00 0% 00
Community Q2 NC 4.535.00 0% 00
Community R2 KS 4.725.00 0% 00
Community S2 MA 4.325.00 0% 00
Community T2 FL 4.514.00 0% 00
Community U2 NC 0 00

Falls and response times.

Reviews mentioning a fall were read and classified one by one; only confirmed physical falls are listed.

2 confirmed falls described by reviewers in twelve months; in 1 the response is described as slow or absent. Portfolio norm: 0.97 confirmed falls per 100 reviews; this operator: 0.3.

CommunityDateRatingWhat happenedSignalsInjury
Community 2026-05-05★★★★★ Resident fell; excellent staff support and quick response. view
Community 2026-01-12★☆☆☆☆ Resident fell, called for help repeatedly, ignored.not noticed, call-system issue view

Waiting for help

“I have called the managers five times tonight because I have fallen and need help and they ignore the calls and refuse to help me.”

★☆☆☆☆ · 2026-01-12 · Glenmoore Gracious Retirement Living · source

“I am outraged to learn that my mother’s emergency request for a plumber was ignored. She had to pay a local plumber herself because your office did not act. This level of neglect and the rude behavior we encountered is unacceptable. DON'T RECOMMEND”

★☆☆☆☆ · 2025-11-11 · Paloma Landing Gracious Retirement Living · source

“The staff seemed overwhelmed, and it often took a long time for residents to receive assistance. Communication with families was inconsistent, and concerns didn’t always appear to be addressed promptly. The facility itself looked dated, and common areas weren’t as clean as expected. I left feeling disappointed and wouldn’t recommend this facility based on my experience.”

★☆☆☆☆ · 2026-07-23 · Osprey Heights Gracious Retirement Living · source
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For communities and operators

Families don’t just tour buildings. They tour for reassurance.

“What happens if my mom falls at 2 a.m.?” Communities that answer that clearly win the move-in — and write a different kind of review. See how Nobi communities say it out loud, on the tour and in the brochure.

What families ask on tour
01“How quickly will you know if she falls?”
02“Will someone check on her at night?”
03“How do you protect her privacy and her dignity?”
04“What happens before a fall, not just after?”
Source: public Google reviews published 1 Sep 2025 – 31 Aug 2026 (814 for the 73 communities attributed to this operator). Themes and sentiment tagged by AI; fall incidents classified individually. Benchmarks: 116,177 tagged reviews across 17,501 U.S. facilities. Operator attribution follows the industry export and may split brands across name variants. · Prepared by Nobi.