Insights
Nobi Insights · Operators · Phoenix Senior Living
Operator review report · Sep 2025 – Aug 2026Preview

Phoenix Senior Living.

57 communities in 10 states, 306 Google reviews in twelve months — how families rate this operator against 17,501 senior-living communities nationally.

4,448 units · AL 2,547 · MC 1,229 · IL 556 · top states: AL (7), AR (4), FL (1), GA (18), KY (7)
4.51
mean Google rating
portfolio 4.32★
306
reviews, 12 months
50 communities with reviews · 7 without
83%
positive reviews
portfolio 87%
15%
negative reviews
portfolio 11%
7
confirmed falls described
3 with slow or no response
52%
reviews answered
portfolio 72%

Reviews month by month.

Reviews per month across all communities, with the month’s average rating

reviewsaverage stars
1★3★5★32Sep33Oct17Nov23Dec28Jan35Feb31Mar17Apr16May21Jun21Jul32Aug

What families praise and what they criticise.

Every review was tagged for the themes it discusses and whether each mention is positive or negative.

Share of reviews with a negative mention of each theme

Bar = this operator. Tick = the portfolio norm across 116,177 reviews. Red bars sit clearly above the norm.
this operatorabove the normportfolio norm
Management11% vs 5%Communication7% vs 4%Nursing & medical5% vs 3%Safety & falls5% vs 4%Cleanliness4% vs 3%Responsiveness4% vs 3%Staffing levels4% vs 3%Staff attitude4% vs 4%Cost & billing3% vs 2%Admissions & sales3% vs 1%Food & dining2% vs 2%Building & amenities2% vs 2%Activities2% vs 1%End-of-life care2% vs 1%Therapy & rehab0% vs 0%

Share of reviews with a negative mention — Responsiveness 4.1% vs 3.3% norm; Safety & falls 4.5% vs 3.6% norm; Staffing levels 4.1% vs 3.2% norm.

Most praised
staff goes above and beyond ×2clean facility, caring staff, fun activities, tasty foodstaff pleasant, happy, amazing carebeautiful place, caring and efficient staffstaff kind, caring, supportive communityactive lifestyle, excellent staff, comfortable end-of-lifetop notch care with phenomenal serviceloved one thriving, enjoys activities

Strongest themes: Staff attitude (184), Building & amenities (79), Activities (62), Cleanliness (34).

Most criticised
unprofessional, illegal usury rates chargedsevere staff turnover, medication errors, inadequate coveragecorporate focus on profits, lack of compassionfather left unattended after fall for hourslong periods without hygiene checkspoor management, awful food, no call on hospitalizationprevious facility neglectfulno response to tour booking requests.

Community by community.

Sorted by confirmed falls, then share of negative reviews. Community names are anonymised in the preview.

CommunityLocationGoogle ★Reviews 12 moAvg ★ 12 moNegativeResponse complaintsConfirmed falls
Community A NC 4.253.40 40% 12
Community B GA 4.6104.70 10% 02
Community C FL 4.1124.08 20% 21
Community D GA 4.664.33 17% 11
Community E GA 4.5124.92 0% 01
Community F GA 4.431.00 100% 10
Community G VA 4.224.50 100% 00
Community H AL 4.813.00 100% 00
Community I VA 4.153.20 50% 10
Community J LA 4.634.00 50% 00
Community K KY 4.623.00 50% 00
Community L KY 4.573.00 40% 00
Community M AR 4.663.67 40% 10
Community N SC 4.653.40 40% 00
Community O GA 4.534.00 33% 00
Community P SC 4.633.67 33% 00
Community Q MO 4.5124.67 25% 10
Community R SC 4.683.88 25% 10
Community S NC 4.263.67 25% 00
Community T GA 4.4174.29 20% 10
Community U GA 4.2174.41 17% 00
Community V GA 4.4134.38 15% 00
Community W GA 3.794.56 13% 00
Community X AR 4.5264.85 5% 00
Community Y AR 5.0155.00 0% 00
Community Z AR 4.795.00 0% 00
Community A1 NC 4.985.00 0% 00
Community B1 NC 4.174.86 0% 00
Community C1 GA 4.574.71 0% 00
Community D1 GA 4.465.00 0% 00
Community E1 AL 4.765.00 0% 00
Community F1 MO 4.665.00 0% 00
Community G1 VA 4.154.80 0% 00
Community H1 GA 4.354.40 0% 00
Community I1 AL 4.754.20 0% 00
Community J1 SC 4.555.00 0% 00
Community K1 GA 4.145.00 0% 00
Community L1 AL 4.835.00 0% 00
Community M1 GA 5.035.00 0% 00
Community N1 KY 4.335.00 0% 00
Community O1 LA 4.723.50 0% 00
Community P1 AL 5.025.00 0% 00
Community Q1 GA 4.924.50 0% 00
Community R1 KY 4.525.00 0% 00
Community S1 GA 4.525.00 0% 00
Community T1 KY 4.225.00 0% 00
Community U1 KY 5.015.00 0% 00
Community V1 KY 4.515.00 0% 00
Community W1 GA 4.515.00 0% 00
Community X1 AL 5.015.00 0% 00
Community Y1 LA 0 00
Community Z1 SC 0 00
Community A2 MO 0 00
Community B2 GA 0 00
Community C2 SC 0 00
Community D2 AL 0 00
Community E2 MO 0 00

Falls and response times.

Reviews mentioning a fall were read and classified one by one; only confirmed physical falls are listed.

7 confirmed falls described by reviewers in twelve months; in 3 the response is described as slow or absent. Portfolio norm: 0.97 confirmed falls per 100 reviews; this operator: 2.87.

CommunityDateRatingWhat happenedSignalsInjury
Community 2026-08-17★☆☆☆☆ Stepfather's serious injuries from fall questioned by EMS.found on floor, hallway/common area head injury view
Community 2026-05-27★☆☆☆☆ Husband fell; facility provides poor medication care.slow response hospitalized view
Community 2026-05-08★★★★★ Husband received excellent end-of-life care after fall. view
Community 2026-03-18★★★★★ Mom fell in January; staff provided excellent supportive care. view
Community 2025-12-08★☆☆☆☆ Father fell twice left unattended for 3 hours.found on floor, not noticed fracture/broken bone view
Community 2025-10-28★★★★★ Mother fell breaking hip, now thriving with excellent physical therapy fracture/broken bone view
Community 2025-09-30★★★★★ Resident fellslow response view

Waiting for help

“My mom is in this place. The food is horrible and my mom has been left having to use the bathroom for more than an hour! My brother, sister in law and I called the front desk on the weekends about 8 times ! No one answered. This is NOT excusable or ok! This happened 2 times too many. There's no front desk workers on the weekend...makes no sense!”

★☆☆☆☆ · 2025-12-07 · The Retreat at Decatur · source
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For communities and operators

Families don’t just tour buildings. They tour for reassurance.

“What happens if my mom falls at 2 a.m.?” Communities that answer that clearly win the move-in — and write a different kind of review. See how Nobi communities say it out loud, on the tour and in the brochure.

What families ask on tour
01“How quickly will you know if she falls?”
02“Will someone check on her at night?”
03“How do you protect her privacy and her dignity?”
04“What happens before a fall, not just after?”
Source: public Google reviews published 1 Sep 2025 – 31 Aug 2026 (306 for the 57 communities attributed to this operator). Themes and sentiment tagged by AI; fall incidents classified individually. Benchmarks: 116,177 tagged reviews across 17,501 U.S. facilities. Operator attribution follows the industry export and may split brands across name variants. · Prepared by Nobi.