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Nobi Insights · Operators · Privately Owned and Operated
Operator review report · Sep 2025 – Aug 2026Preview

Privately Owned and Operated.

137 communities in 37 states, 679 Google reviews in twelve months — how families rate this operator against 17,501 senior-living communities nationally.

15,363 units · AL 6,095 · MC 1,663 · IL 5,148 · top states: AR (1), AZ (4), CA (17), CO (1), CT (1)
4.13
mean Google rating
portfolio 4.32★
679
reviews, 12 months
113 communities with reviews · 24 without
82%
positive reviews
portfolio 87%
15%
negative reviews
portfolio 11%
7
confirmed falls described
3 with slow or no response
44%
reviews answered
portfolio 72%

Reviews month by month.

Reviews per month across all communities, with the month’s average rating

reviewsaverage stars
1★3★5★42Sep59Oct63Nov59Dec39Jan55Feb56Mar97Apr56May38Jun60Jul55Aug

What families praise and what they criticise.

Every review was tagged for the themes it discusses and whether each mention is positive or negative.

Share of reviews with a negative mention of each theme

Bar = this operator. Tick = the portfolio norm across 116,177 reviews. Red bars sit clearly above the norm.
this operatorabove the normportfolio norm
Management7% vs 5%Staff attitude5% vs 4%Safety & falls5% vs 4%Cleanliness4% vs 3%Responsiveness4% vs 3%Communication3% vs 4%Nursing & medical3% vs 3%Staffing levels3% vs 3%Building & amenities3% vs 2%Cost & billing3% vs 2%Food & dining3% vs 2%Admissions & sales2% vs 1%End-of-life care1% vs 1%Activities1% vs 1%Therapy & rehab1% vs 0%

Share of reviews with a negative mention — Responsiveness 3.5% vs 3.3% norm; Safety & falls 4.8% vs 3.6% norm; Staffing levels 3.2% vs 3.2% norm.

Most praised
amazing welcoming staff and communityengaging, fun, safe space for meaningful socializingstaff goes above and beyond for residentssocial engagement and activities supportenriched lives, well-trained staff, variety of activitiesthoughtful, caring, focus on meaningexceptional staff, compassionate care, home-like environmentstaff training and people make difference

Strongest themes: Staff attitude (377), Building & amenities (166), Activities (145), Cleanliness (92).

Most criticised
activity program not as good nowunderstaffed safety concerns over-medicated inadequate caremanagement ignored certified letters requesting discussionold facility, dirty bathrooms, poor securitypoor dining management, unprofessional behaviorcold, unresponsive staff, unanswered call buttonshigh staff turnover demanding workloadfood portions inadequate, no snacks

Community by community.

Sorted by confirmed falls, then share of negative reviews. Community names are anonymised in the preview.

CommunityLocationGoogle ★Reviews 12 moAvg ★ 12 moNegativeResponse complaintsConfirmed falls
Community A IL 4.1254.08 26% 33
Community B IL 3.833.67 50% 11
Community C ID 4.623.50 50% 01
Community D CA 4.5114.64 9% 11
Community E PA 4.495.00 0% 01
Community F FL 3.253.20 100% 00
Community G FL 2.441.00 100% 00
Community H IL 3.531.67 100% 00
Community I AZ 3.722.50 100% 10
Community J OH 3.223.00 100% 00
Community K VA 2.211.00 100% 00
Community L NC 4.011.00 100% 10
Community M NY 3.211.00 100% 00
Community N OH 3.472.43 83% 20
Community O FL 2.571.57 83% 00
Community P IL 3.352.20 67% 00
Community Q PA 3.153.00 67% 10
Community R NC 3.432.33 67% 00
Community S HI 3.672.71 60% 00
Community T MO 2.643.00 50% 00
Community U PA 3.933.67 50% 00
Community V CA 3.932.33 50% 00
Community W NC 4.823.00 50% 00
Community X MN 4.423.00 50% 00
Community Y ME 3.9103.20 40% 20
Community Z TN 3.1243.38 37% 30
Community A1 WI 3.6103.40 33% 00
Community B1 LA 4.754.20 33% 00
Community C1 VA 4.052.40 33% 00
Community D1 NC 4.043.00 33% 10
Community E1 CO 3.743.00 33% 10
Community F1 TN 3.844.00 33% 00
Community G1 MA 3.933.67 33% 00
Community H1 PA 4.433.67 33% 00
Community I1 MI 4.1144.29 30% 00
Community J1 FL 4.183.75 29% 00
Community K1 NY 3.184.50 25% 00
Community L1 CA 3.344.00 25% 00
Community M1 CA 4.044.00 25% 00
Community N1 OH 4.554.20 20% 00
Community O1 FL 4.5114.36 18% 00
Community P1 OH 4.5154.47 17% 00
Community Q1 NJ 4.5134.46 17% 00
Community R1 OH 4.273.86 17% 10
Community S1 GA 4.8134.69 8% 00
Community T1 AZ 4.6274.78 4% 10
Community U1 CA 4.8594.85 2% 00
Community V1 UT 5.0375.00 0% 00
Community W1 CA 4.3204.95 0% 00
Community X1 IN 4.1184.78 0% 00
Community Y1 AZ 4.2144.71 0% 00
Community Z1 TN 4.7115.00 0% 00
Community A2 MO 4.1105.00 0% 00
Community B2 IL 4.984.88 0% 00
Community C2 PA 3.583.88 0% 00
Community D2 SC 3.974.14 0% 00
Community E2 FL 4.475.00 0% 00
Community F2 FL 4.674.86 0% 00
Community G2 OR 4.175.00 0% 00
Community H2 TX 4.575.00 0% 00
Community I2 IL 4.865.00 0% 00
Community J2 MO 4.455.00 0% 00
Community K2 UT 4.854.60 0% 00
Community L2 MI 4.154.20 0% 00
Community M2 PA 4.254.60 0% 00
Community N2 IL 4.655.00 0% 00
Community O2 OH 4.155.00 0% 00
Community P2 KY 4.654.80 0% 00
Community Q2 CA 4.555.00 0% 00
Community R2 OH 4.555.00 0% 00
Community S2 WI 4.945.00 0% 00
Community T2 NC 4.145.00 0% 00
Community U2 IL 4.745.00 0% 00
Community V2 TX 4.845.00 0% 00
Community W2 FL 3.342.75 0% 00
Community X2 AR 4.934.67 0% 00
Community Y2 MS 4.035.00 0% 00
Community Z2 NE 3.432.67 0% 00
Community A3 IN 3.833.67 0% 00
Community B3 IL 4.634.33 0% 00
Community C3 OR 4.235.00 0% 00
Community D3 TN 3.433.33 0% 00
Community E3 TN 3.534.67 0% 00
Community F3 OK 4.333.67 0% 00
Community G3 OR 4.123.00 0% 00
Community H3 VA 4.823.00 0% 00
Community I3 PA 4.125.00 0% 00
Community J3 MD 4.625.00 0% 00
Community K3 UT 4.524.50 0% 00
Community L3 FL 4.725.00 0% 00
Community M3 MO 4.725.00 0% 00
Community N3 OR 4.324.50 0% 00
Community O3 IL 4.925.00 0% 00
Community P3 PA 4.025.00 0% 00
Community Q3 AZ 5.025.00 0% 00
Community R3 SC 4.325.00 0% 00
Community S3 ME 4.825.00 0% 00
Community T3 MN 4.723.00 0% 00
Community U3 NC 3.914.00 0% 00
Community V3 IL 4.415.00 0% 00
Community W3 CA 4.815.00 0% 00
Community X3 NM 4.615.00 0% 00
Community Y3 FL 5.015.00 0% 00
Community Z3 NY 3.615.00 0% 00
Community A4 OR 3.915.00 0% 00
Community B4 OR 4.715.00 0% 00
Community C4 MI 3.814.00 0% 00
Community D4 FL 5.015.00 0% 00
Community E4 CA 4.215.00 0% 00
Community F4 MI 4.815.00 0% 00
Community G4 VA 5.015.00 0% 00
Community H4 PA 3.415.00 0% 00
Community I4 NY 3.415.00 0% 00
Community J4 UT 0 00
Community K4 CA 0 00
Community L4 CA 0 00
Community M4 TN 0 00
Community N4 CA 0 00
Community O4 GA 0 00
Community P4 TN 0 00
Community Q4 FL 0 00
Community R4 CA 0 00
Community S4 WA 0 00
Community T4 PA 0 00
Community U4 WV 0 00
Community V4 CA 0 00
Community W4 NJ 0 00
Community X4 CT 0 00
Community Y4 MA 0 00
Community Z4 CA 0 00
Community A5 CA 0 00
Community B5 IL 0 00
Community C5 IL 0 00
Community D5 PA 0 00
Community E5 TN 0 00
Community F5 CA 0 00
Community G5 IL 0 00

Falls and response times.

Reviews mentioning a fall were read and classified one by one; only confirmed physical falls are listed.

7 confirmed falls described by reviewers in twelve months; in 3 the response is described as slow or absent. Portfolio norm: 0.97 confirmed falls per 100 reviews; this operator: 1.3.

CommunityDateRatingWhat happenedSignalsInjury
Community 2026-08-31★☆☆☆☆ Multiple residents fell unnoticed; facility staff inadequately supervised.found on floor, slow response, multiple view
Community 2026-08-01★★★☆☆ Mother fell when CNA walked away; no accountabilityfound on floor, slow response, bathroom minor view
Community 2026-04-20★★★★★ Family of reviewer fellbedroom view
Community 2026-03-31★☆☆☆☆ Staff don't respond to patient falls from bed.found on floor, not noticed, bedroom view
Community 2026-03-10★★☆☆☆ Mother broke femur after fall; facility charged 15-day cleaning fee after death. fracture/broken bone view
Community 2026-01-17★☆☆☆☆ Mother fell from toilet with bradycardia; inadequate assistance and poor hygiene leading to complications.found on floor, bathroom view
Community 2026-01-16★☆☆☆☆ Mother-in-law fell twice. Poor pain management and care.found on floor fracture/broken bone view

Waiting for help

“When you first walk in the receptionist is very rude. Not enough staff for pt care. Staff sitting around on cell phones when you ring for assistant.”

★☆☆☆☆ · 2025-09-29 · The Cedars · source

“This is such a depressing place. The staff walks around gossiping. They were inattentive and ignored my family member. My loved one ended up leaving worse than when they went in. When we went to pack up their stuff, the room was exactly how it was left, crumbs on the table, urine bottle beside the bed. Physical therapist was nice. Other than that, do not recommend.”

★★☆☆☆ · 2026-02-06 · The Health Center at Standifer Place · source

“This staff is ENTIRELY negligent. The ONLY way you can get the nursing staff to do anything is to threaten a lawsuit or threaten reporting the facility to Medicare. They cannot keep track of appointment and DO NOT care about if patients FALL out of bed, stay far away from this pile of bricks”

★☆☆☆☆ · 2026-03-31 · Plymouth Place · source
Full operator report

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Nobi lights make ordinary rooms smart: fall detection in seconds, two-way communication and nurse call, a log of staff visits and calls, and insight into how each fall happened — so the next one can be prevented. Privacy by design.

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For communities and operators

Families don’t just tour buildings. They tour for reassurance.

“What happens if my mom falls at 2 a.m.?” Communities that answer that clearly win the move-in — and write a different kind of review. See how Nobi communities say it out loud, on the tour and in the brochure.

What families ask on tour
01“How quickly will you know if she falls?”
02“Will someone check on her at night?”
03“How do you protect her privacy and her dignity?”
04“What happens before a fall, not just after?”
Source: public Google reviews published 1 Sep 2025 – 31 Aug 2026 (679 for the 137 communities attributed to this operator). Themes and sentiment tagged by AI; fall incidents classified individually. Benchmarks: 116,177 tagged reviews across 17,501 U.S. facilities. Operator attribution follows the industry export and may split brands across name variants. · Prepared by Nobi.