Insights
Nobi Insights · Operators · Sinceri Senior Living
Operator review report · Sep 2025 – Aug 2026Preview

Sinceri Senior Living.

135 communities in 24 states, 1,398 Google reviews in twelve months — how families rate this operator against 17,501 senior-living communities nationally.

15,416 units · AL 6,866 · MC 2,670 · IL 5,825 · top states: AL (1), CA (3), CO (2), DE (2), FL (20)
4.46
mean Google rating
portfolio 4.32★
1,398
reviews, 12 months
131 communities with reviews · 4 without
89%
positive reviews
portfolio 87%
8%
negative reviews
portfolio 11%
7
confirmed falls described
5 with slow or no response
89%
reviews answered
portfolio 72%

Reviews month by month.

Reviews per month across all communities, with the month’s average rating

reviewsaverage stars
1★3★5★82Sep87Oct69Nov83Dec79Jan97Feb145Mar138Apr115May88Jun141Jul270Aug

What families praise and what they criticise.

Every review was tagged for the themes it discusses and whether each mention is positive or negative.

Share of reviews with a negative mention of each theme

Bar = this operator. Tick = the portfolio norm across 116,177 reviews. Red bars sit clearly above the norm.
this operatorabove the normportfolio norm
Management5% vs 5%Communication3% vs 4%Staff attitude3% vs 4%Food & dining3% vs 2%Staffing levels3% vs 3%Safety & falls2% vs 4%Cost & billing2% vs 2%Cleanliness2% vs 3%Nursing & medical2% vs 3%Responsiveness1% vs 3%Building & amenities1% vs 2%Admissions & sales1% vs 1%Activities1% vs 1%End-of-life care0% vs 1%Therapy & rehab0% vs 0%

Share of reviews with a negative mention — Responsiveness 1.5% vs 3.3% norm; Safety & falls 2.5% vs 3.6% norm; Staffing levels 2.6% vs 3.2% norm.

Most praised
staff friendly and helpful ×3beautiful facility ×2beautiful place ×2friendly staff, good food, activities ×2attentive and concerned staff since 2017great care for all residents, a lot of fununique, professional, and warm placelovely environment and great staff.

Strongest themes: Staff attitude (815), Building & amenities (356), Activities (343), Food & dining (170).

Most criticised
staff member rude and unprofessionalbusiness office staff hard to contact after deathownership changes not positive for residentsplace was awful, very poor carerude, unpleasant overnight staff memberresident discharged while hospitalized unfairlydirector never answers calls or calls backwalls, furniture, decor dated

Community by community.

Sorted by confirmed falls, then share of negative reviews. Community names are anonymised in the preview.

CommunityLocationGoogle ★Reviews 12 moAvg ★ 12 moNegativeResponse complaintsConfirmed falls
Community A TX 4.563.00 60% 02
Community B FL 4.453.00 60% 21
Community C WI 3.8164.13 18% 01
Community D TX 4.3164.50 14% 11
Community E OH 4.6224.64 11% 01
Community F OR 4.3224.91 0% 01
Community G ME 3.841.75 100% 00
Community H OR 4.021.00 100% 00
Community I SD 4.511.00 100% 00
Community J FL 4.053.40 67% 00
Community K FL 4.632.67 67% 00
Community L MI 4.233.67 50% 00
Community M CA 4.023.00 50% 00
Community N WA 3.422.50 50% 10
Community O WI 4.4133.69 44% 10
Community P WA 4.5154.47 40% 00
Community Q OR 4.063.67 33% 00
Community R VA 4.263.33 33% 00
Community S OH 3.954.40 33% 00
Community T SD 3.943.75 33% 00
Community U MN 4.133.67 33% 00
Community V NJ 4.173.86 29% 00
Community W NJ 4.5113.91 27% 00
Community X FL 4.594.11 25% 00
Community Y FL 4.483.38 25% 00
Community Z MI 4.154.40 25% 10
Community A1 DE 4.654.00 25% 10
Community B1 OR 4.544.00 25% 00
Community C1 TX 4.3274.19 21% 20
Community D1 WA 3.7124.08 20% 00
Community E1 CO 4.784.38 20% 00
Community F1 KY 4.674.14 20% 00
Community G1 FL 4.764.50 20% 00
Community H1 OH 4.7214.48 18% 00
Community I1 IN 4.5244.21 17% 00
Community J1 KY 4.9194.58 17% 10
Community K1 AL 3.674.43 17% 00
Community L1 IN 4.474.43 17% 00
Community M1 FL 4.264.33 17% 00
Community N1 IN 4.9234.65 15% 20
Community O1 TN 4.2224.41 15% 00
Community P1 TX 4.874.43 14% 00
Community Q1 FL 4.6244.50 13% 10
Community R1 OH 4.8114.64 13% 00
Community S1 OR 4.2114.64 13% 00
Community T1 IN 4.894.56 13% 00
Community U1 TX 4.784.50 13% 00
Community V1 TX 4.5104.40 11% 00
Community W1 TX 4.6244.50 9% 10
Community X1 WI 4.7544.93 8% 00
Community Y1 WI 4.7214.76 7% 00
Community Z1 FL 4.5284.89 7% 00
Community A2 FL 4.5184.67 6% 00
Community B2 KY 4.9264.69 6% 10
Community C2 TX 4.7184.78 6% 00
Community D2 TX 4.4184.78 6% 10
Community E2 TX 4.4214.76 5% 00
Community F2 WI 4.2384.79 4% 00
Community G2 WA 4.8514.96 0% 00
Community H2 VA 4.8464.98 0% 00
Community I2 TX 4.9375.00 0% 00
Community J2 WI 4.9264.92 0% 00
Community K2 VA 4.6254.88 0% 00
Community L2 FL 4.9235.00 0% 00
Community M2 VA 5.0215.00 0% 00
Community N2 OH 4.9175.00 0% 00
Community O2 FL 4.1174.35 0% 00
Community P2 FL 4.8164.88 0% 00
Community Q2 NC 4.3154.87 0% 00
Community R2 SC 4.9154.93 0% 00
Community S2 WI 4.6134.69 0% 00
Community T2 FL 4.8134.92 0% 00
Community U2 OH 3.9124.33 0% 00
Community V2 IN 4.5124.92 0% 00
Community W2 OR 4.0115.00 0% 00
Community X2 FL 4.5114.82 0% 00
Community Y2 SC 4.6104.60 0% 00
Community Z2 WI 5.0105.00 0% 00
Community A3 TX 4.7105.00 0% 00
Community B3 FL 4.8104.70 0% 00
Community C3 FL 4.7105.00 0% 00
Community D3 WI 4.8104.90 0% 00
Community E3 OR 4.795.00 0% 00
Community F3 IL 4.795.00 0% 00
Community G3 TX 4.395.00 0% 00
Community H3 VA 4.494.67 0% 00
Community I3 IL 5.085.00 0% 00
Community J3 SC 4.685.00 0% 00
Community K3 FL 4.084.50 0% 00
Community L3 OH 4.684.50 0% 00
Community M3 NJ 4.574.29 0% 00
Community N3 VA 4.874.86 0% 00
Community O3 SD 5.075.00 0% 00
Community P3 OH 4.174.43 0% 00
Community Q3 KY 4.875.00 0% 00
Community R3 OH 4.375.00 0% 00
Community S3 OH 4.465.00 0% 00
Community T3 OR 4.365.00 0% 00
Community U3 TX 4.464.17 0% 00
Community V3 OH 4.164.33 0% 00
Community W3 FL 4.655.00 0% 00
Community X3 FL 4.454.60 0% 00
Community Y3 KY 4.955.00 0% 00
Community Z3 MN 4.245.00 0% 00
Community A4 WI 4.444.00 0% 00
Community B4 IL 4.645.00 0% 00
Community C4 WI 4.844.75 0% 00
Community D4 CA 4.835.00 0% 00
Community E4 TX 4.435.00 0% 00
Community F4 MI 4.935.00 0% 00
Community G4 MN 4.335.00 0% 00
Community H4 TX 4.735.00 0% 00
Community I4 VA 4.335.00 0% 00
Community J4 OR 4.125.00 0% 00
Community K4 ME 3.725.00 0% 00
Community L4 CO 4.425.00 0% 00
Community M4 OR 4.625.00 0% 00
Community N4 OR 4.425.00 0% 00
Community O4 MN 4.025.00 0% 00
Community P4 IL 4.925.00 0% 00
Community Q4 WA 3.925.00 0% 00
Community R4 OH 4.125.00 0% 00
Community S4 IL 4.925.00 0% 00
Community T4 MN 4.425.00 0% 00
Community U4 CA 4.515.00 0% 00
Community V4 DE 4.415.00 0% 00
Community W4 ND 4.615.00 0% 00
Community X4 MN 4.615.00 0% 00
Community Y4 MA 4.915.00 0% 00
Community Z4 SD 4.615.00 0% 00
Community A5 TX 3.515.00 0% 00
Community B5 MN 0 00
Community C5 SC 0 00
Community D5 MN 0 00
Community E5 OR 0 00

Falls and response times.

Reviews mentioning a fall were read and classified one by one; only confirmed physical falls are listed.

7 confirmed falls described by reviewers in twelve months; in 5 the response is described as slow or absent. Portfolio norm: 0.97 confirmed falls per 100 reviews; this operator: 0.65.

CommunityDateRatingWhat happenedSignalsInjury
Community 2026-03-28★☆☆☆☆ Family member fell due to medication mismanagement. head injury view
Community 2026-03-07★☆☆☆☆ Brother suffered fall with head injury; facility failed basic care.found on floor, slow response head injury view
Community 2026-02-26★☆☆☆☆ Nurse left father's side and fell with wheelchair. Fall documented on video, no refund offered.slow response view
Community 2026-01-07★★★★★ Reviewer with sleep apnea falls trying to reach dining table due to restrictive new manager policies.found on floor, slow response, dining none view
Community 2025-11-10★★☆☆☆ Mother fell; facility didn't notify family.slow response hospitalized view
Community 2025-10-23★★★☆☆ Mother with dementia fell repeatedly; poor prevention.slow response view
Community 2025-09-12★★★★★ Mom improved significantly after fall with caring staff. view

Waiting for help

“When I go to visit my grandma none of the nurses were attentive at all with her and wouldn't help her with anything. Very sad would not recommend at all!”

★☆☆☆☆ · 2026-03-15 · Creekside Alzheimer's Special Care Center · source

“They only think of bottom dollar and did not offer a refund for the days my father in law was not at location. Nurse left dad’s side and fell with wheel chair. Have video of the fall”

★☆☆☆☆ · 2026-02-26 · Whitby Pointe Senior Living · source

“My mother lives at Windermere Estates and has never complained about the food or the staff. Her only complaint is that on the weekends, the number of attendants is reduced and sometimes it’s hard to get help.”

★★★★★ · 2026-02-18 · Windermere Estates Senior Living · source

“everytime I try to call, nobody seems to be on the other end to pick up..”

★☆☆☆☆ · 2025-10-29 · Forwood Estates · source
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For communities and operators

Families don’t just tour buildings. They tour for reassurance.

“What happens if my mom falls at 2 a.m.?” Communities that answer that clearly win the move-in — and write a different kind of review. See how Nobi communities say it out loud, on the tour and in the brochure.

What families ask on tour
01“How quickly will you know if she falls?”
02“Will someone check on her at night?”
03“How do you protect her privacy and her dignity?”
04“What happens before a fall, not just after?”
Source: public Google reviews published 1 Sep 2025 – 31 Aug 2026 (1,398 for the 135 communities attributed to this operator). Themes and sentiment tagged by AI; fall incidents classified individually. Benchmarks: 116,177 tagged reviews across 17,501 U.S. facilities. Operator attribution follows the industry export and may split brands across name variants. · Prepared by Nobi.