Insights
Nobi Insights · Operators · The Aspenwood Company
Operator review report · Sep 2025 – Aug 2026Preview

The Aspenwood Company.

20 communities in 4 states, 443 Google reviews in twelve months — how families rate this operator against 17,501 senior-living communities nationally.

2,831 units · AL 1,139 · MC 424 · IL 1,268 · top states: AR (2), NC (1), TN (1), TX (16)
4.65
mean Google rating
portfolio 4.32★
443
reviews, 12 months
20 communities with reviews · 0 without
93%
positive reviews
portfolio 87%
6%
negative reviews
portfolio 11%
1
confirmed falls described
0 with slow or no response
95%
reviews answered
portfolio 72%

Reviews month by month.

Reviews per month across all communities, with the month’s average rating

reviewsaverage stars
1★3★5★40Sep20Oct14Nov34Dec19Jan70Feb29Mar17Apr15May23Jun101Jul61Aug

What families praise and what they criticise.

Every review was tagged for the themes it discusses and whether each mention is positive or negative.

Share of reviews with a negative mention of each theme

Bar = this operator. Tick = the portfolio norm across 116,177 reviews. Red bars sit clearly above the norm.
this operatorabove the normportfolio norm
Management4% vs 5%Food & dining2% vs 2%Cost & billing2% vs 2%Staff attitude2% vs 4%Staffing levels2% vs 3%Responsiveness2% vs 3%Building & amenities1% vs 2%Safety & falls1% vs 4%Admissions & sales1% vs 1%Communication1% vs 4%Nursing & medical1% vs 3%Activities0% vs 1%Cleanliness0% vs 3%End-of-life care0% vs 1%Therapy & rehab0% vs 0%

Share of reviews with a negative mention — Responsiveness 1.6% vs 3.3% norm; Safety & falls 1.1% vs 3.6% norm; Staffing levels 1.9% vs 3.2% norm.

Most praised
wonderful community ×3welcoming staff, friendly atmosphere, excellent managementclean, welcoming, friendly staff, professionalexecutive director amazing caring teamexecutive director passionate about serving seniorsclean, inviting facility, welcoming admissions staffbeautiful, clean, welcoming, warm professional stafffun community with exciting events

Strongest themes: Staff attitude (291), Building & amenities (166), Activities (100), Management (84).

Most criticised
food terrible, small portions, no hot waterstaff profiled and disrespected state investigatorpoor service; boring meals; medication errors; broken emergency buttonovernight staff uncooperative, excessive fees after deathlighting, temperature, and food quality poormean persons working at lobbyfood quality poor, cutting costs on mealsservers selling drugs, safety concerns

Community by community.

Sorted by confirmed falls, then share of negative reviews. Community names are anonymised in the preview.

CommunityLocationGoogle ★Reviews 12 moAvg ★ 12 moNegativeResponse complaintsConfirmed falls
Community A TX 4.6124.75 0% 01
Community B TX 4.2264.12 25% 00
Community C TX 4.154.20 20% 10
Community D TX 4.7124.25 18% 00
Community E TX 4.8354.54 13% 10
Community F TX 4.7174.53 13% 00
Community G TX 4.6214.62 11% 10
Community H TX 4.6254.64 9% 00
Community I TX 4.5154.73 8% 10
Community J TX 4.6204.65 5% 20
Community K TN 4.9274.85 4% 00
Community L TX 4.7444.91 3% 00
Community M AR 4.7504.90 0% 00
Community N TX 4.8275.00 0% 00
Community O NC 4.8254.52 0% 00
Community P TX 4.7234.91 0% 00
Community Q TX 4.7214.95 0% 00
Community R AR 4.6165.00 0% 00
Community S TX 4.8125.00 0% 00
Community T TX 4.8104.60 0% 00

Falls and response times.

Reviews mentioning a fall were read and classified one by one; only confirmed physical falls are listed.

1 confirmed fall described by reviewers in twelve months. Portfolio norm: 0.97 confirmed falls per 100 reviews; this operator: 0.27.

CommunityDateRatingWhat happenedSignalsInjury
Community 2026-01-27★★★★★ Mother fractured hip; prompt response and care.found on floor fracture/broken bone view

Waiting for help

“Easily the most inconsistent care I’ve ever had my loved ones experience. Some staff are very attentive, and others simply do not wish to assist their residents.”

★☆☆☆☆ · 2025-10-22 · The Village at The Triangle · source

“Unprofessional and take their time They were having a hiring event from 9-1pm and didn’t acknowledge not one single person I arrived at 9:25 and left around 11:30 because no one had acknowledged my presence”

★☆☆☆☆ · 2025-11-18 · Village of the Heights · source

“Has very small portions for meals if you get waited on. Have walked out twice sfter waiting 20 and 25 minutes without a waiter showing.”

★☆☆☆☆ · 2025-11-30 · Village on the Park Plano · source
Full operator report

Unlock every community, named.

The preview anonymises communities. Register with your work email to see each one by name — ratings, complaint themes, response-time and fall mentions — plus a monthly refresh. Free for operators.

We use your details to send the report and, if you like, to book a Nobi demo. No spam.
Rather talk it through with someone? Book a call →
Love these insights?

Want this for your whole portfolio, every month?

Nobi lights make ordinary rooms smart: fall detection in seconds, two-way communication and nurse call, a log of staff visits and calls, and insight into how each fall happened — so the next one can be prevented. Privacy by design.

Fall detection in secondsTwo-way communicationNurse callStaff visit logCall response timesPrivacy by design
For communities and operators

Families don’t just tour buildings. They tour for reassurance.

“What happens if my mom falls at 2 a.m.?” Communities that answer that clearly win the move-in — and write a different kind of review. See how Nobi communities say it out loud, on the tour and in the brochure.

What families ask on tour
01“How quickly will you know if she falls?”
02“Will someone check on her at night?”
03“How do you protect her privacy and her dignity?”
04“What happens before a fall, not just after?”
Source: public Google reviews published 1 Sep 2025 – 31 Aug 2026 (443 for the 20 communities attributed to this operator). Themes and sentiment tagged by AI; fall incidents classified individually. Benchmarks: 116,177 tagged reviews across 17,501 U.S. facilities. Operator attribution follows the industry export and may split brands across name variants. · Prepared by Nobi.